Your marketing strategy guides your company culture, your products and services mix and your pricing. The purpose of your marketing strategy should be to identify and then communicate the benefits of your business offering to your target market.

Before adopting a marketing Strategy, practice a SWOT analysis to understand what are your Strengths, Weaknesses, Threats and Opportunities. Having a clear understanding of the internal strengths and weaknesses and the external opportunities and threats, you can develop a strategy that plays to your own strengths and matches them to the emerging opportunities. You can also identify your weaknesses and try to minimize them.

One of the Key elements of a successful marketing Strategy is:

Understanding under which category your existing /potential customers fall based on their needs. Identify them and their needs through market research, and addressing them more successfully than your competitors, should be the focus of your strategy. You can then create a marketing strategy that makes the most of your strengths and matches them to the needs of the customers you want to target.

Other keys of Marketing Startegy are as follow:

1.       In which category does your business exist?

2.       What is your unique benefit?

3.       Who is your real competition?

4.       How are you clearly different from your competitors?

Social Media Marketing Strategies

Social media is about connecting with the people in your niche: customers, potential customers, people who are interested in what you do, or who share similar interests and circles or hubs with you. It’s about building relationships and networking, not selling, although that does come as a result. Remember to practice education-based marketing before you move into sales pitch mode. Establishing a relationship first is critical. Regularly post useful content on your sites to keep them searchable.

Content Marketing Strategies:

Content is any an article, information or video people can read, watch and which tells them something they didn’t know already about your product or service. If you can consistently amaze your readers with new content and new information about your product or services, you’ll grow quickly!

Creating a clear marketing strategy is not what companies do after they get big, it’s what small companies do to grow and get bigger in the first place.