An EDM campaign (Email Direct Marketing) is usually a single targeted message designed to engage the reader and encourage them to perform an action.

A strong, clear message combined with short and sharp copy and a singular call-to-action works best to cut through the inbox clutter and stand out from the the many other messages.

From a creative perspective, it’s important with an EDM campaign to think about colour and language as well as the position of your call-to-action and other key layout elements as these can all play an important part in the overall success of a campaign.

Email marketing allows you to communicate more information, more often. Your communications can include newsletters, preferred customer promotions, sale notifications, new service announcements, event invitations, greetings and much, much more.

With a well-planned-out email marketing campaign, your e-mail communications can gently lead a prospect through the sales process, provide important data, and drive the prospect to your website for more details and/or a purchase. Our email marketing design service lets you send professional email newsletters, track the results and manage your subscribers.