Understanding the Importance of Web Design on SEO, Branding and More

Most brand owners don’t always understand the important of web design on their branding efforts and overall SEO. It is an isolated component of the entire marketing process. While you may already know how important the visual appearance and easy navigation is, web design is more than that.

For a company, having a professional web design is vital in terms of conversion rates, branding, SEO, traffic, and more. Ultimately, a professional web design will affect your entire online presence.

In terms of mistrust, you may be surprised to know that design elements play a higher role than content. A recent study found that when consumers were asked to explain why they did not trust a website, more than 94% said that there were certain elements of the web design, rather than the actually content of the site.

What makes a website cause consumers hesitant to trust? It could be due to being difficult to read, boring generic design, quality of color, complex layouts and slow loading time.

While the design is a vital aspect of the website, content is still important. Studies indicate that consumers trust sites that offer clear and fresh content that’s relevant to their search. Ultimately, when it comes to site trust issues, content and web design hand-in-hand.

The web design is the first visitors will see. This includes the color scheme, navigation, layout, etc. Once a visitor finds the design attractive, the content will be the next thing to consider in terms of trust. Without an attractive, quality web design, customers will not take the time to read the content. While the design should attract visitors, it should also be capable of branding, conversion rates, and SEO.

Although the technical details may be a bit complex, the website will directly impact SEO. While certain designs may be exciting for visitors, it may cause a negative impact on SEO. This will make it critical to work with a web design company who is highly familiar with various trends and impact on SEO.

A professional website should follow the same lines as the logos, trademarks, packaging and the names you use. While the design may not be your actual brand, it is one important element that works to build trust and engage your audience. With the right branding, this will bring consistency throughout your entire efforts in advertising.

Calls-to-action, color, and navigation are key to improved conversion rates. Aim for a simple rate as visitors don’t like complex or challenging designs. You will want a website that encourages viewers to keep browsing. Using “free” works great when it comes to call-to-actions.

As you can see, there are many factors that a website needs in terms of SEO and web design. Colors are also extremely effective when used for subheadings and headlines. While the color navy helps develop a sense of trust, red is known as an attention grabber.

Looking for a Web Design agency? Want to have a chat with OVOC, find out how they can help your business prosper and discuss about the best digital marketing strategies for your business?

Visit www.ovocreatives.com or send them an email at info@ovocreatives.com today.