Signs that it’s Time to Revamp Your Logo Design
Logos are among the key elements in branding your company. If the logo design no longer compliments the image of your company or looks outdated, perhaps it’s time to recreate and design. If you continue to use an outdated logo, this could actually damage your business as a quality-designed logo can result in effective in driving sales and building loyalty.
As you continue to increase growth of your company, your logo should too. In case you still unsure if your logo achieving the best results, here are 5 signs that it’s time to revamp your Logo Design.
1. It looks too generic or unprofessional
Logos reveal the quality and professionalism of your brand and should also reflect the mission and values of your company. Businesses in the early stages often choose obscure, complicated, or cluttered designs that look too generic or unprofessional. Aim for a clean, simple logo design that a stylish finish. Be sure to keep it unique.
2. It looks outdated
If your logo was designed more than five years ago, perhaps it’s time for a needed update. Subtle tweaks will do wonders for your brand. Large companies also periodically update their logo as an outdated logo might make people assume that your business is up to date with the times.
3. It has an amateur design
If your logo design was a DIY design, it may be a good idea to hire a professional to redesign your logo. People will notice the difference between a professional logo and a poorly executed DIY logo design – which is definitely not a good thing!
4. It doesn’t connect with employees and customers
If your customers, investors, or employees are confused about the presentation of your logo as it most likely does not interest your target market. To achieve an effective logo, the concept of your logo design should be clear. A logo with an inaccurate representation will cause others to compare your poorly designed a logo with an unprofessional business
5. It doesn’t look good on ALL forms of common devices, media, and platforms
To meet the demands of all the types of marketing platforms, companies design different versions of their logo in a variety of formats. The less complicated your design is, the easier it will be to adapt to all types of channels and devices.
If you are still hesitant, you should be aware that most logos should be updated every few years. Before you fully commit to redesigning your logo, be sure to never do this under fatigue. The key to a great logo design takes careful planning and expertise. Make sure that you have the right resources to create a new logo design that works for your business.
Looking for a Logo Design agency? Want to have a chat with OVOC, find out how they can help your business prosper and discuss about the best digital marketing strategies for your business?