10 Questions Your Logo Designer Should Ask
Any professional logo designer will tell you that the key to designing a great logo is great communication with the client. In order to provide a variety of logos to choose from, the designer must understand the preferences of the client and the only way to accomplish this is to ask the right questions. This should include:
1. What is the name of your brand?
As this is the most obvious question, the name of the brand plays a major role on what will be presented in the logo design. This simple question will determine whether the name will be created on the logo or not.
2. Do you want to include your name into the logo?
If the company consists of multiple words, the logo may seem unnecessarily bloated.
3. What is the industry of your business?
This question is very important as different businesses require different logos. A single glance at the design should be enough to know what the company does and what it is all about.
4. Who is the target market?
The logo must attract clients, especially to the target market. As different age groups have different tastes, consider the appropriate theme of the logo design.
5. What colors do you want and not want in your logo design?
While the logo designer may have a gift for choosing the right colors, at the end of the day it is up to the decisions of the client.
6. What should the logo contain?
For graphics, clients have three options to choose from: initials, abstract graphics, or a graphic related to their business name.
7. Where do you intend to display your logo?
Whether the logo is to be used in on their website, business cards and products, the logo must work on every location and device.
8. Do you have any ideas for your logo?
Most times, clients won’t have a clue on what they really want in a logo and will rely on the logo designer. However, it is important for the client to provide ideas for their desire logo in mind to reduce the risk of unsatisfactory.
9. What distinguishes your brand from others in your field?
Logo designers will ask for any possibilities to create a logo based on the company’s specificities. If your brand has something that can be distinguished from its competitors, you can use that focus to base your logo on.
10. For an existing logo, do you have any elements you want to keep?
Many clients may already have an existing logo that needs to be updated. Ask whether they want to redesign the entire concept or simply refurbish the existing logo for increased quality.
Remember that logo designers aren’t psychic, so getting the complete picture is no easy task. Nevertheless, answering these questions will help you gain enough understanding of their ideas and preference in logo designs.
Looking for a Logo Designer agency? Want to have a chat with OVOC, find out how they can help your business prosper and discuss about the best digital marketing strategies for your business?
Visit www.ovocreatives.com or send them an email at firstname.lastname@example.org today.