What Does a Digital Marketing Agency Actually Do

 In Branding, Brochure Design, Digital Branding, Entrepreneurship, Internet Marketing, Logo Design & Corporate Identity, Social Media, Tips for Clients & Business Owners, Web Design

In order to stay competitive in today’s tech-savvy world, you must develop a strong online presence. This requires more than launching a website and creating profiles on social platforms. Many companies turn to a digital marketing company to help with their digital marketing campaigns. But others are left asking, “What does a digital marketing agency actually do?”

The primary goal of a digital marketing agency is to increase online presence, integrate online platforms and profiles, and perform market research. Within these three primary goals, there are other functions an agency will cover, including:

  • Web Design
  • Web Content Optimization
  • App Development
  • SEO
  • Social Media Marketing
  • Online Ad Placement
  • Mobile Marketing and Integration
  • Cross-Platform Marketing
  • Online Branding
  • Email Marketing
  • ROI Reporting

While you may not need every function when hiring a digital marketing agency, it is essential to review what the agency can do for your business online.

Can You Do Digital Marketing In-House?

Yes. You can do some parts of your digital marketing in-house. You just have to determine which parts of your strategy your employee will have the appropriate skills you need to accomplish. As a business owner, you may be more likely to focus on individuals with experience in digital marketing. You can hire an outside agency to design your website but update content, blog posts and pages in-house.

Companies can create press releases, online articles and blog content – but hire an outside digital marketing agency to properly distribute the content online. You can collect the data and hire a digital marketing agency to create professional videos and cross-platform marketing. Companies can also create marketing themes and tools but rely on a digital marketing agency to perform the necessary market research, such as the social media platforms your target market uses, relevant keywords, and research niches within your audience.

The Importance of Social Media

With more than 50% of all businesses having gained new clients on Facebook, social media platforms offer new methods of marketing for your brand. While social media costs are similar for both small and large companies, it is expected to double within the next five years.

Social Media is designed to communicate and stay engaged with fans, followers and potential clients – which take a lot of time, effort and consistency. While it will take time to generate leads, traffic and ROI is difficult to measure, having profiles available for your target audience is essential for your online presence and relevancy.

Outsourcing your social media responsibilities will help you manage all questions and inquiries while a digital marketing agency will drive more views, new likes, followers, and fans. You must have a marketing strategy that will be set in place to respond to questions.


As it is important to build a solid relationship with a digital marketing agency, it is also essential to understand what exactly you are paying for. Take advantage of social media and see how you can gain success with a digital marketing agency.


Looking for a Digital Marketing agency? Want to have a chat with OVOC, find out how they can help your business prosper and discuss about the best digital marketing strategies for your business?

Visit www.ovocreatives.com or send them an email at info@ovocreatives.com today.

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