Common Myths about Digital Marketing

 In Digital Branding, Entrepreneurship, Internet Marketing, Social Media, Tips for Clients & Business Owners

Digital marketing is more than just setting up a website and expecting things to bloom overnight. There are quite a number of things that need to be put in place for the successful running of the site and for the progression of whatever business is involved. There are definitely quite a number of myths surrounding digital marketing which will be debunked in this article.

  1. You can only use the website for digital marketing practices: This is a very false ideology as there is need to evolve with the times. A lot of things are changing in technology and there are even more ways to market goods and services in the online world. Limiting the digital marketing process to websites is very detrimental, especially in the cut-throat business economy we live in. this is why social media platforms like Facebook, twitter and Instagram would be a very progressive way to expose products and services to buyers.
  2. You do not need to update your site: This is a very wrong assumption to make, as the flow of traffic to a site is dependent of the content of the site. Having a layout that is outdated and unpleasant will distract and discourage people from viewing the site. It is very important to update the site with the times as well as post informative content to boost traffic.
  3. Digital marketing is all about technology: Digital marketing is a mix of the new and the old. The whole aim is to sell a good or service to an individual or various people on the internet. This is why traditional methods of selling cannot be ignored. It is very necessary to understands the basis of marketing, before incorporating it into the digital world, to prevent crashing your market prematurely
  4. Digital marketing has to be conducted among a group of people: The misconception of digital marketing is that because it offers a wider platform and an infinite number of possible clients, it cannot be used for small scale or personal retailing. This is not true; personal retailing offers even more credibility as there is a strong relationship between the client and the marketer.

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