5 Essential Questions Your Web Designer Should Ask
If you’re starting your first business website or looking to overhaul your site, one of the first things you will need is a qualified web designer. You will quickly find that there is a large range of designers with various mindsets of what makes a great website.
So how do you know if you’re dealing with a professional? It’s all in the questions they ask. Designers will focus on the aesthetics but a professional web designer will ask questions that will get you results – with the color questions after.
Here are 5 Essential Questions Your Web Designer Should Ask.
- Who is your target market?
Successful companies understand one core principle – they aren’t for everyone. In order to develop a proper strategy, content, and web design for your site, it needs to have a powerful voice and call out to your target audience.
- Do you have Google Analytics installed?
While this can be easily answered just by looking at the code of your site, this question usually means “Can I have access to your Analytic?” This will create a good baseline of the current performance of your site.
- What do your sales funnel look like?
Web designers want to know how your site currently fits into your sales funnel. How many customers are finding you through the website? How many viewers can find your website and turn into customers? Graphic designers will need to create a plan that will improve your traffic percentage.
- What is your target market’s biggest problem and how will you help with that?
With the understanding of who your target audience is, figure out what they want and need. Will your business help solve their problem? At the end of the day, all businesses work just to solve a customer’s problem. This is crucial for designers as they must know what your customers need.
- What is the ultimate goal of your business?
This question alone will separate the web design pros and masters. Many will simply ask what the goal for the website is, but a professional will base their entire strategy on how the website will help fulfill your business objective. Focusing on the main website of the goal will limit results and end up focusing on the wrong goal.
True web designer experts will focus on solving the needs of your business than just the aesthetics of your website. While the appearance is extremely important, the web design alone will not get you the results you want. By covering all the needs of the site, your business will improve its overall online presence in a positive way.
Looking for a Web Designer agency? Want to have a chat with OVOC, find out how they can help your business prosper and discuss about the best digital marketing strategies for your business?
Visit www.ovocreatives.com or send them an email at email@example.com today.