10 Questions to Ask Before You Hire an Internet Marketing Consultant
The process of hiring an Internet Marketing Consultant can be a challenge for every business. This is because many businesses simply don’t know the right questions to ask when hiring an online marketing consultant. Just like hiring any other professional, the key is to find an internet marketing consultant that will perform quality work.
Here are 10 questions you should ask before you hire an internet marketing consultant.
1. What are your training and education?
While there are consultants with a certification or college degree, many are experienced SEO experts who have gained their expert knowledge through application and staying up to date with industry news.
2. How long have you been involved in SEO?
As SEO starting in the mid-1990’s, it only became popular in the mid-2000’s. Keep in mind that SEO is not the same as design. Make sure to find an internet marketing consultant with experience in SEO.
3. What is your approach to SEO?
Optimization is an important part of SEO. A reputable internet marketing consultant should also be able to optimize all online areas of your business.
4. How do you stay up to date with changing industry trends?
An expert internet marketing consultant keeps up with the ever-changing industry trends by reading industry blogs and attending conferences. Make sure to keep a note of those conferences and blogs before you consider hiring. Ensure that they are gaining information from top resources.
5. How will you stay involved in my website’s design?
Whether you have an existing website or planning a new design, it is also important to find out how a consultant will work with your designer. This will help prevent the loss of traffic due to technical design issues.
6. How can you increase website traffic?
Most internet marketing consultants often develop custom strategies once hired. When interviewing a consultant, discuss strategies that will include the needs of your site.
7. What’s your process for getting more links for my website?
Building links take time and are based on strong relationships with other site owners. Links can be naturally obtained or by approaching sites and asking site owners to include your content. Be wary of consultants that mention purchased links, as it will result in many links that are irrelevant to your page.
8. Do you offer Guarantees?
No reliable consultant will provide guarantees in terms of how long it will take to appear in search engines as only search engines control when and where a website appears.
9. What tools do you use for tracking?
Ask about the tools the consultant uses to track your SEO results as well as reputation and social media tracking.
10. How long will it take to see results?
A reputable internet marketing consultant will tell you it may take at least three to six months to notice an improvement in web traffic.
Conclusion
Be sure to ask these 10 questions before you choose an Internet marketing consultant.
Looking for a Internet Marketing Consultant agency? Want to have a chat with OVOC, find out how they can help your business prosper and discuss about the best digital marketing strategies for your business?
Visit www.ovocreatives.com or send them an email at info@ovocreatives.com today.