What Your Logo Designer Should Know About Your Company

Before you start any project, it is essential to give your designer the right information about your company. This will help build a strong foundation to a successful project, build a long lasting partnership, and assist in bringing the vision of your company into perspective. Here’s what your logo designer should know about your company.

The Industry Your Company’s

Whether your company plans to focus on one or multiple industries, it is important to share this with your logo designer. As there are no “one-size-fits-all” in logo designs, your logo should focus only on your products. For example, if your company plans to only sell gadgets, it makes sense to have an abstract logo like Samsung or Apple.

How You Want Your Client to Perceive You

Your logo designer should have a clear idea of who your customer is and how you want them to see your logo. Ideally, you want to create a particular emotional response or perspective from the customer. This will give your design a great starting point in creating your design.

Style of Your Company

Look into sources like Pinterest for inspirational communicating aesthetics. While your goal isn’t to necessarily copy existing designs, take inspiration to create something fresh and exciting.

Long-Term Goals of Your Company

Make sure to discuss any long-term goals if you are planning on expanding your brand. Your logo designer should know these plans in order to help you establish a withstanding evergreen design for your company.

Mission of Your Company

Before your designer gets started on your logo, be sure to explain the mission of your company. This should include the visual picture you want for your target audience. Knowing the brand’s mission will give the designer a great place to start and make choosing fonts, colors, and styles easier.

How You Want It to Feel

Another important issue to explain to your designer is the feeling you want to create with your design. Do you want it to be upscale? Welcoming? Low key? Giving your logo designer an idea of how you want it to feel when they see your logo is important.

Target Audience

You should know the personal of your target audience as what may attract one audience may not attract your target audience. Share these personas with your design to help them identify the traits of similar brands that have been successful. This will guide you in targeting the same audience without copying them.

List of Examples

While trendy logos may seem like a good idea, it may not be great as a long-term design. Using outdated designs will make your company look cheap even before you get your first client. A timeless design will influence your designer’s approach very positively when creating a logo.

Identity of Your Brand

Before you create your logo, take the time to consider your mission and your brand. Think about what your company means to you and what you hope it will mean to clients. This will help create the visual representation of your brand to your designer.

Epitome of Your Brand

The design of your logo is the entrance of your brand. Knowing this will help you personify that in a single sentence for your designer to base on.

 

Being a logo designer is like solving the design problems of your client. Without knowing the problem, your designer cannot solve them.

 

Looking for a Logo Designer agency? Want to have a chat with OVOC, find out how they can help your business prosper and discuss about the best digital marketing strategies for your business?

Visit www.ovocreatives.com or send them an email at info@ovocreatives.com today.