How to Grow Your Email List Quickly
Email marketing provides the most direct line of communication for turning leads into sales, which is why the most business owners have no intention of giving it up any time soon. It has been the best way to communicate with target audience and build a strong relationship.
For this reason, one of a small business’s best marketing assets is creating a healthy email list. And growing a quality mailing list is one of the most challenging aspects of email marketing. We share few important steps on how to grow your email list quickly:
Have a blog with a ‘Sign up’ option
Create a blog, as it can build your email list faster. It could simply mean that your website is built using WordPress and will easily integrate with a newsletter subscription form or software. When a visitor lands on your blog, they will be able to see a sign up option. Whenever a reader visits your page and if he or she is impressed by the quality content you provide on your blog, they will be more tempted to sign up or subscribe – thus you have one more person added to your email list! Do take note though, people won’t join a list simply because you ask.
Send a welcome email offering a free gift
Visitors will be more tempted to subscribe if you’re offering something of value for free. Also, statistics have shown that “sign up’ boxes located near the top of the website perform better than those located in the footer area. Consider offering a free product to encourage customers to give their email addresses. It can be a free offer coupon, product, ebook or webinar (feel free to be creative here!).
Choose an auto responder
We have been using Mailchimp for ourselves and our clients, and is an excellent auto responder that we highly recommend. Aweber is also good. These online softwares helps you track every marketing campaign in order to determine their overall effectiveness, most of them enables you to send out mobile-friendly email campaigns, and the entire opt-in process from forms to confirmation of emails can be set up easily without any knowledge of programming language.
Word of mouth
Dedicate a few hours per week to show up and create content. You get to send out valuable content to current customers and prospects that have interest in your industry; in return, you’re able to maximize one of the most powerful, personal marketing channels. Even if they don’t buy your product or visit your blog more often, subscribers can mention you to others through word of mouth marketing. It’s the default way to build up an audience, but it does take time and good as a long term strategy.
Give value to your customers and email them once or twice a week and always provide valuable content in those emails. Build a relationship with your subscribers so they come to like and trust you, then you may begin to sell them what you have to offer.
So there you go. Follow the tips above on how to grow your email list quickly, and you will have a booming business in no time!
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