Why it’s Vital that Web Designers take Human Psychology into Account

 In Digital Branding, Graphic Design, Logo Design & Corporate Identity, Tips for Web Designers, Web Design

When it comes to creating the best outcomes for users, keeping up with the latest developments in technology is just not enough, you need a professional web designer to assist you.  While it is important to understand the latest advances, not knowing how to effectively use them will not help you achieve long-lasting results.

Understand the Effects of Web Design on the Brain

Psychological principles are often looked upon as too complicated or unnecessary, but gaining insight on how the brain deals with difficult aspects. This includes colors, elements, symmetry, contrast, and balance will help gain a better understanding of the target audience. Understanding the effects web design can have on the brain will only be achieved through basic comprehension of how the brain works.

Ultimately, knowing how grey matter perceives various experiences will increase the outcomes of creating the best experience for the user.

Use Principles of Neuro design in Web Development

The majority of our subsequent actions and decisions are a resulting element of the subconscious mind. Naturally, humans tend to look to others as a mean of how they should behave.

This theory forms the overall basis of working knowledge Web designers gain from the experience. Consumers generally care about what others think of during the decision-making processes, regardless of whether or not the individual is alone when making those decisions.

Other psychological facts are required for consideration in order to improve the process of web design. Ultimately this is what makes a good or bad experience for the user based on the practical brain process – leading to the term “neurodesign.”

This philosophy is summarized by a variety of basic principles in nuerodesign that allows users to engage with information. This includes content that is visually presented and the feelings that are evoked.

Recognizable Patterns and Familiarity

There are certain features that viewers expect to see right away when visiting a website. If viewers don’t see these things, they will lose trust as they expect an easy navigation and a purpose of the site. Just as a modern site with natural accents reflects an environmental blog, the elements of design work to complement the message of the site.

Web Design for the Mind

The concept of a “free gift” becomes void when you consider giving something away that is proven to invoke feelings of debt. In order to trigger the required emotional response, the gift does not have to be tangible. The gift may be an available image or another source of information that is presented within the context.

This can create a feeling of debt that will make the user feel compelled to return to a particular source again. When combined with the right usage of technology, this can create the ideal user experience that will grab the target market and achieve a successful web design.


Psychology in design is important for Web designers to understand as they should incorporate it into their projects. This can be one of the biggest factors in how effective the designs can be. As it isn’t particularly difficult to understand and doesn’t take much time, take advantage of these principles to gain better results.


Looking for a Web Designer agency? Want to have a chat with OVOC, find out how they can help your business prosper and discuss about the best digital marketing strategies for your business?

Visit www.ovocreatives.com or send them an email at info@ovocreatives.com today.

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