How Much Does a Logo Design Cost?

 In Branding, Brochure Design, Graphic Design, Logo Design & Corporate Identity, OVOC Online Marketing Podcast, Tips for Logo Designers

As every logo design is different, this makes it quite impossible to give an instant flat price for any design in particular.  In this guide, we will describe the most common methods of pricing a logo design. Depending on where you will use your logo, you will want your logo to look good in both colors along with black and white.

So, how much does a Logo Design Cost?

This simple formula will help you decide on how much a logo design should cost and what to expect.

The price should include:

  • Level of Expertise
  • Job specification
  • Turnaround time
  • Level of demand
  • Service and support
  • Physical location
  • Current economy

Common Types of Logo Pricing

Fixed price

There are designers that will offer a set price on a logo design. Designers will often give you a few variations to choose from. Be sure to have a complete list of requirements before you begin.

Offshore Designers $100 – $250

Freelancer $250 – $2,500

Independent Firm $500 – $3000

Professional Agencies will charge around $1000-$5000

World Famous Designer $1,000,000

Hourly Rate

Another common form of pricing is to be charged by the hour. Depending on the location, experience and mother factors, the hourly rate can cost anywhere from $8 – $500 per hour. The most important thing to do is to make sure that the designer is worth the amount that they charge.

Package Deals

Most design firms offer pre-made packages that include certain specifications for a logo design. Make sure that you are getting what you want within the package inclusions.

Each depends on your designer’s preference as not all designers prefer fixed prices and much rather do hourly rates. As every project is different, clients with a tight deadline should expect to pay more for faster completion.

Create a brief for the project

Before you get started on the concept of the logo, you will want the designer to understand your expectations as to what you need for the logo. A personal meeting or email should cover all the aspects of your needs to achieve this project, as the more details the better. You and designer should understand each other’s limitations and be on the same page.

How long the project will take

How much time will you need for providing sketches and inspiration? Remember to include time for sketches, feedback and client presentations. This should take a minimum of 4 hours.

Presentation and revisions

Going in the direction of the client, you can either proceed with the entire presentation or receive updates. If the client is happy with your drafts, then there may only be small details that are needed to be changed. If they don’t like your ideas, then you will be back to square one and will need a new presentation.

Complete the Logo Design

Once the client has decided on the logo, the designer will then have to provide the logo design in all the necessary formats. Clients aren’t always sure about which formats they need, meaning designers should put in an effort to on this decision.


Hopefully, this guide will help you estimate how much a logo design will cost and make it easier for you to get through the entire process.


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