How to Build a Social Media Marketing Strategy that Works
Social Media is one of the top marketing tools to promote your business. When used correctly, you can create a strong connection with prospective customers. However, without a clear plan, the use of social media will instantly become a waste of time. To gain the benefits of Social Media, you will need an effective strategy. Here’s how to build a social media marketing strategy that works.
Understand Your Goals
The first step in creating an effective social media marketing strategy is to understand the goals and where you want your business to go. Are you looking to increase website traffic, sales, or both? What is the purpose of your marketing efforts Do you want to create awareness of your business? Understanding your goals will help you focus on the important issues.
Once you have set your goals, you must then set clear objects in order to achieve them. Consider the S.M.A.R.T. strategy for your goal. This will ensure that your objectives are Specific, Measurable, Attainable, Relevant, and most especially, on Time. If your goal is to raise awareness, you may want to increase how often your brand is mentioned by social media. To increase sales, you will want to generate another 100 leads online a month.
As soon as you set your objectives, find the right tools to analyze and track each one.
The key to a successful social media marketing strategy is to target the right audience with the right message. In order to do this, you will need to understand your audience. Create buyer personas by creating a detailed profile of your ideal client. Add details of their age, income, household, likes and dislikes, motivation and so on.
Look at Competition
The competition will tell you a lot about what works and what doesn’t. By ignoring your competition, you will miss out on the opportunity to learn from their mistakes and successes. Get to learn your competitors by pickings the top 3 or 4 brands. Study their content and find out what networks they’re active on.
Choose Your Channels
As not all social media platforms are the same, you will need to choose the right platforms for the services and products you are selling. Pinterest is a good platform if you have a fashion business while LinkedIn is good for business sales. Each channel has their own specialty to help you reach your target audience.
Build a Strong Content Plan
Lastly, you will need to develop a strong content plan that will gain interest to your audience. Content is important in every social media platform and all messages must be appropriate for your business. Add a mix of guides, videos, infographics and other forms of content that will engage your potential customers.
Build a social media marketing strategy that works is based on these 6 comprehensive steps. Take advantage of social media tools and platforms to grow and gain a higher ranking for your business.
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