Reasons Why People Unsubscribe From Your Email List

Every blogger, businessman, and marketer has asked themselves this question: “Why do people keep unsubscribing from my email newsletter?!” They spend a lot of time to build their email lists, though they pay less effort to ensure these customers stay engaged.

Here we list down some of the reasons why people unsubscribe from your email list.

Too many emails from you at wrong time

Try to limit your newsletters to once or twice a week, as too many emails may make them irritating and appear more like spam. We suggest you to schedule a specific day and time in a week to send out your newsletters, as some readers don’t really like surprises in their inboxes. Many people check their personal emails during lunch breaks or commutes, so target your mailing lists to fire during the times that will most likely catch readers’ eyes.

Your emails are irrelevant to the person

Some emails are irrelevant because you promote a product a consumer already owns or doesn’t care about and is sent to the entire email list, instead of targeted to certain segments. That is if you set expectations for a certain type of content and you don’t deliver, your subscribers will feel that it’s not what they signed up for, so they’re more likely to unsubscribe.

Your emails don’t have a call to action

Think what the purpose of your email is. Does it have a call to action? Are you able to engage your customers through your emails? This is most important, as this keeps your readers to actively participate in the efforts you put in.

Your emails are not responsive or mobile friendly

In today’s digital era, most of the people access emails and seek info through their mobiles. so if your emails can’t be read on mobile devices, you risk losing the consumer — 30% of consumers will unsubscribe if an email doesn’t render properly.

Your email looks unprofessional

Try using a professional service such as Mailchimp to send out your newsletters so that it won’t look messy and unprofessional. Test it out first by sending it to yourself, before blasting it to the group. Proofreading it many times before you send it out and it will enhance your professionalism.

You only talk about yourself

Some newsletter talks more about them more and therefore people gets overwhelmed, when your efforts turn in to a mere advertisement. Rather using newsletters as a selling tool, try to build relationship with your potential customers by sharing helpful and useful in your newsletters, that helps to solve the reader’s problem. The fact is, no one is interested to find out about you, what they care is what you can do for them. So, provide value instead to build relationships.

Whenever a person unsubscribe from your email list, there is nothing to worry about. Instead it is a good thing as you’re only keeping people on your list who truly see the value of your content and who are still interested in what you do. So long as you follow our recommendations to prevent the reasons why people unsubscribe from your email list from happening, you will be left with the ones who truly want to hear from you. Focus on building relationships with them instead, and you will be able to build your new and long term customers from there.

 

IT’S YOUR TURN

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